The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Thursday, 15 February 2018

Romanian Furniture and Home Decor Market goes up 12%



What are the market opportunities presented by the Romanian Furniture and Home Decor Market? Romania is the most dynamic economy in Europe, having registered a GDP growth of 7% in 2017. 

The Romanians' appetite for Furniture and Home Decor is increasing, also backed by a growth of the residential construction sector of 68.7% in the first 11 months of 2017 compared to the same period of 2016.

In 2017, the Romanian sales of Furniture and Home Decor went up 12% and the total value is estimated to have exceeded 1 bnEUR. Do you want to reach the local buyers? For B2B matchmaking with players in the Emerging Markets in Europe feel free to contact the FRD Center team at: email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

Due mainly to the increasing purchasing power of the 20 million Romanian population, the Romanian imports of furniture in the first five months of 2017 went up more than 7% y-t-y and have reached 256 mEUR.

To keep up with the local increasing demand of quality furniture and home decor, Austrian retailer kika opened its 2nd store in Bucharest at the end of 2017. The investment in the new store amounted to over 14 mEUR and it covers an area of 12,000 sqm.

In 2018, IKEA aims to finalise an investment of 86 mEUR and open its second store in Romania. By 2025, they announced plans to open a total of 9 stores, to face local demand for furniture and home decor.


Currently counting 51 stores, ten years after the opening of the first store in Romania, JYSK plans have become ambitious: they want to inaugurate 15 new stores in 2018 and increase their market share both of sleeping products, as well as in the home decor and furniture products.

Various local furniture chains of stores and showrooms also have plans to expand in 2018 after registering double-digit sales growths in 2016 and 2017. Some of them are Elvila, Mobila Casa Rusu, Lem's, Mobexpert etc.

Are you a foreign furniture manufacurer or home decor, DIY, accessories producer looking to connect with local buyers or importer-distributors of furniture in markets such as Poland, Romania, Serbia, Bulgaria or Turkey? Perhaps we can assist you with the Market Entry and B2B Matchmaking. More details at http://market-entry-romania.blogspot.ro/2017/10/furniture-market-in-ce-and-se-europe.html

The FRD Center B2B Matchmaking services involve identification and selection of most relevant targets, direct liaison at Manager level, presentation of the Client's products / services, pursuit for obtaining expression of interest in a 1-2-1 meeting with the Client representative, arranging and confirming 1-2-1 business meetings in a Commercial Agenda / Business Itinerary in the market, assistance on location, follow-up etc.http://market-entry-romania.blogspot.ro/2016/09/b2b-matchmaking-services-in-romania-and.html

Are you looking to expand on the Romanian or Eastern European market through the acquisition of a local producer? A Merger&Acquisition? Since 2000, FRD Center offers deal origination, market research and M&A consulting services to foreign buyers and investment funds interested to enter Romania and the emerging markets in Europe as investors or joint-ventures.

More details about our Deal Origination services are available at: http://market-entry-romania.blogspot.ro/2017/02/deal-origination-in-romania-and-region.html

For tailor-made market research, B2B matchmaking with players in the Emerging Markets in Europe, for M&A assistance and deal origination feel free to contact the FRD Center team at: email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

In regards to the Romanian DIY Market - new developments and growth expectations here are a few details: http://market-entry-romania.blogspot.ro/2017/07/romanian-diy-market-new-developments.html


How to organise Trade Missions and Trade Delegations to Romania and Eastern Europe? http://market-entry-romania.blogspot.ro/2017/10/trade-missions-and-inward-buyer.html

FRD Center - www.frdcenter.ro - is one of the pioneer privately owned market entry consulting firms based in Romania. Starting with 2000, FRD Center is subcontracted by Export Development Agencies to organise Trade Missions and Trade Delegations to Romania and Eastern Europe. 

FRD Center offers tailor-made market entry services and support for Governmental organisations, International trade agencies, Chambers of commerce, Private foreign companies interested to enter the Romanian market, to source, relocate or invest in Eastern Europe and the CEE and SEE region.

FRD Center, in strong collaboration with its Clients, has designed, organised and implemented to date over 30 in-coming Trade Missions, including multi-sector TMs, the largest being with 30 participating companies.

Several TMs have been led by Ministerial representatives and one was organised on the occasion of the State Visit to Romania by the President of the Republic of Ireland.

Additional to the business matchmaking, company visits and participation to trade fairs, all the TMs required the organising and implementing of high-level networking events, dinners and other formal happenings, such as official contract signing and photo opportunities.

Services related to TMs include:

- B2B business matchmaking: identification, selection, profiling of companies, direct approach and pursuit, meetings agenda setting and reconfirmation

- briefings, presentation seminars, roundtables with local KOLs

- visits on location, store / shopfloor tours

- RSVP, secretariat services, support on location

- liaison and management of 3rd parties, providers

Track record: Examples of Trade Missions designed, organised and implemented by FRD Center (2002 - 2017):http://www.frdcenter.ro/assets/FRD-CENTER-Trade-Mission-Services-2017.pdf 

FRD Center has been organising Trade Missions and Inward Buyer Missions for the Irish Governmental Agency, Enterprise Ireland, for the Development Agency of Murcia Region (Instituto de Fomento Region de Murcia) from Spain, for the Finnish Governmental Agency, Finpro, for The Netherlands Embassy in Bucharest, for Camara de Comercio Murcia (Spain), for the Conference of Great Lakes and St. Lawrence Governors and Premiers (USA) as well as for Gateway&Partners (GatewayBaltic) consulting firm.

In regards to Business Round-Tables between foreign and local decision makers organised by FRD Center more details are available at http://market-entry-romania.blogspot.ro/2017/06/business-round-tables-between-foreign.html

More details about the Market Research, In-Depth Analysis, Competitor Profiling in the Emerging Markets in Europe provided by FRD Center are available at http://market-entry-romania.blogspot.ro/2017/04/market-research-in-depth-analysis.html

The B2B matchmaking services provided by FRD Center in Romania and other Emerging Markets in Europe are detailed at http://market-entry-romania.blogspot.ro/2016/09/b2b-matchmaking-services-in-romania-and.html


Some of the FRD Center activities in 2017 can be consulted at http://www.frdcenter.ro/English/about%20us.htm

For tailor-made market research, B2B matchmaking with players in the Emerging Markets in Europe, liaison with local Authorities and Business Community, roundtables with local KOLs and product presentation events feel free to contact the FRD Center team at: email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

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