The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Monday, 16 October 2017

Instant noodle soups market in Romania



Romania is currently the most dynamic large market in the EU, with the highest GDP growth in Europe of 5.8% in H1 2017 after a 4.8% growth in 2016. In H1, Romania’s food imports went up 17% year-on-year, reaching almost EUR 3.5 bln.

The Romanian market of instant noodle soups is dominated by the following players and their brands:

- Marathon Distribution, importer of Rollton brand
- Unilever with Knorr brand
- Nestle with Maggi Fidelicios brand
- TAN-VIET Romania, importer of Vifon brand

According to the players in the category, the market value is about 10 mEUR, which means 2 million more than in 2008, before the financial crisis. The market demand for instant noodles is on a constant growth for several years. 

According to the Group Brand Manager Culinary, Nestlé Romania, "This market has a different evolution depending on the segment, the noodles grow year-on-year, while instant soups are in a sharp decline."

In 2016 vs. 2015, the purchasing power increased with 12% while consumption registered a 13.5% growth.

In the first seven months of 2017, compared with the similar period of 2016, Romanian food and beverages consumption went up 6.6%.

In H1 2017, food retail opened 145 new stores, after some 250 were opened in 2016.

New international players in food retail, as well as international fast food and restaurants announced entry onto the Romanian market.

An interesting development in 2017 in Romania is the "Street Food Festival" - a movement which is gaining momentum all over the country and includes Gourmet, Traditional Romania, Fusion etc. attracting numerous public. 


FRD Center has produced for the Royal Netherlands Embassy in Bucharest the "Romanian Food Market 2016" report, published on-line at https://www.dutchromaniannetwork.nl/wp-content/uploads/2017/01/Food-Report-Romania-2016.pdf  and organised outgoing and in-coming trade missions for Foods & Beverages in Romania and the region.

Are you looking to export quality foods & beverages to Romania and the other Emerging Markets in CE and SE Europe? Perhaps we could collaborate.

To foreign companies interested to export, outsource, invest, relocate their operations, manufacture or distribute in Romania and the region, FRD Center offers complete market entry services such as: http://www.frdcenter.ro/English/consultancy.htm

For tailor-made market research, B2B matchmaking with players in the Emerging Markets in Europe, liaison with local Authorities and Business Community, roundtables with local KOLs and product presentation events feel free to contact the FRD Center team at: email: europa@frdcenter.ro or tel: +4021 411 1459/60/61

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