The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Wednesday, 3 May 2017

Romanian Medical Equipment market - opportunities for exporters


The Romanian Medical Equipment market, currently estimated at some EUR 500 million, is 90% generated by imports and offers opportunities for foreign manufacturers to export to Romania. In the next 3-5 years, it is expected to grow by approx 5% y-o-y, mainly due to Romania's economic growth and increasing health expenditure both by the Government and private consumers.

According to FRD Center analysis based on official statistics, in 2016, the imports into Romania of Taric 901920 - Ozone therapy, oxygen therapy, aerosol therapy, artificial respiration, other therapeutic respiration apparatus was 12.3% higher than in 2015. Similarly, the imports into Romania of Taric 9021 - Orthopaedic appliances, including crutches, surgical belts and trusses, splints and other fracture appliances, artificial parts of the body, hearing aids and other appliances which are worn or carried, or implanted in the body, to compensate for a defect or disability were 12.6% higher in 2016 compared to 2015.

The imports into Romania of Taric 9018 - Instruments and appliances used in medical, surgical, dental or veterinary sciences, including scintigraphic apparatus, other electromedical apparatus and sight-testing instruments registered in 2016 over EUR 216 million, while imports into Romania of Taric 9022 - Apparatus based on the use of X-rays or of alpha, beta or gamma radiation, whether or not for medical, surgical, dental or veterinary uses, including radiography or radiotherapy apparatus, X-ray tubes and other X-ray generators, high tension generators, control panels and desks, screens, examination or treatment tables, chairs and the like registered in 2016 over EUR 44.3 million.

The market of the private medical services is one of the fastest developing sectors in Romania. According to market sources, the private healthcare market in Romania is currently estimated at approximately 600 million EUR, with the first ten players having a market share of some 40%.

Romania is a market with excellent potential, a strategic location, and an increasingly solid business climate. Its economy is among the EU’s fastest growing. In 2017, its economic growth is expected to reach some 4.5%, having reached 4.8% GDP growth in 2016, following 3.8% in 2015 and 2.8% in 2014.

The Romanian market of medical devices and health equipment, 90% of which is generated by imports, is currently estimated at some EUR 500mil. In the next 3-5 years, it is expected to grow by approx 5% y-o-y, mainly due to Romania's economic growth and increasing health expenditure both by the Government and private consumers, leading to the strong growth of the private medical services market.

There are approximately 300 medical device distributors and commercial representatives, the most important ones representing manufacturers located in the United States, Germany, Italy, France, Japan, China, Turkey, and Switzerland.

FRD Center has extensive specialised d-base of relevant contacts in the medical devices and health equipment sector, of both importer-distributors and direct buyers. On behalf of our Clients - the foreign manufacturers interested to penetrate the local market - we contact the relevant key decision makers with product introduction and B2B matchmaking services.

Romanian healthcare is undergoing considerable reform and development. Both the public health services and the private healthcare system are expected to improve, expand and develop in the next period.

While the private health networks continue to attract foreign investment and acquire local players in order to consolidate their position, the public hospitals receive EU funding and public money for new buildings, development, refurbishment and modernisation.

As an example, recently the private healthcare network Regina Maria launched a new laboratory in Bucharest fitted with equipments that required a EUR 3.5 million investment. The Central laboratory is the first reference center Roche Diagnostic for biochemistry and immunology.

Some of the private hospitals in Romania are: Novogyn, Sanador, Metropolitan, Isis, Polisano, Ponderas, Puls, Euromaterna.

For more details on the current developments, main players and imports dynamics of the Romanian Market of Medical Devices and Equipment as well as the healthcare system in Romania, feel free to consult the FRD Center SAMPLE report at
http://www.frdcenter.ro/assets/The-Romanian-Market-of-Medical-Devices-and-Equipment.pdf

Are you interested to export your medical equipment and healthcare solutions to Romania and Eastern European markets? To connect with the local buyers and specialised importer-distributors? Perhaps we can collaborate.

The FRD Center team can arrange for you a Business Itinerary with 1-2-1 meetings and visits to relevant players, such as Purchasing Managers in Private Hospitals, Specialised Importer-Distributors etc.

For more details feel free to contact the FRD Center team at: email:europa@frdcenter.ro or tel: +4021 411 1459/60/61

FRD Center provides market research in Eastern Europe and the region, B2B matchmaking in the CE Europe and SEE, M&A assistance in Romania, in CEE and SEE, in the Emerging Markets in Europe.

For the FRD Center B2B matchmaking services in Romania and other Emerging Markets in Europe consult: http://market-entry-romania.blogspot.ro/2016/09/b2b-matchmaking-services-in-romania-and.html

For the FRD Center Market Research and Competitor Analysis in Romania and other Emerging Markets in Europe consult: http://market-entry-romania.blogspot.ro/2017/01/market-research-and-competitor-analysis.html

For the FRD Center Market Research, In-Depth Analysis, Competitor Profiling in the Emerging Markets in Europe consult http://market-entry-romania.blogspot.ro/2017/04/market-research-in-depth-analysis.html





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