Pork and pork products are in the top of Romanians’ meat preferences when it comes to consumption. According to recent market surveys, 26% of Romanians often eat sausage or charcuterie, 30% of them every few days, some only occasionally and only 18% claim that they never touch such products.
The most consumed type of meat products in Romania is the salami, with a share of approximately 40%, followed by sausages and frankfurters (20%), specialties (17%), baloney (15%), ham (7%) and others (1%).
After 2010, in the market was observed a consumer preference towards meat quality, with few preserves and low level of food additives, especially towards the raw-dried salami. It is becoming increasingly obvious the consumer trend towards top quality cold cuts products, even if this means paying a higher price.
In the period December 2015 - May 2016 compared to December 2014 - May 2015, the cold cuts sales in traditional trade increased with a rate of 13%, according to data from Nielsen Retail Audit.
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