The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Saturday, 27 June 2015

Beauty, personal care and cosmetics in the Emerging Markets in Europe


The Emerging Markets in Europe, such as Romania, Poland, the Czeck Republic, Hungary, the Baltic States etc. benefit from dynamic GDP growth, increasing purchasing power and demand from end consumers, as well as investment from foreign brands and retail chains which contine their expansion in 2015.

The market is dominated by imported brands.

For instance, in 2014 the sales of cosmetic products in Romania increased by 5% compared to 2013.  Moisturizer is used by 77% of urban women, followed by Cleansing lotion / milk (65%), Toner (46%), Face masks (45%) and Nourishing cream (43%). The national average differences are found in the 40-60 year age category, where Any-wrinkle creams category is on the third position with 57%.

The imports of beauty and skincare products have recorded in Romania:
- over 64 million EUR in 2011, up by approximately 6% compared to 2010
- almost 70 million EUR in 2012, up by some 8% compared to 2011
- approximately 68 million EUR in 2013, a y/y decrease of 1.2%
- almost 73 million EUR in 2014, up by approximately 6.5% compared to 2013.

Store chains such as Sephora already reached a network of 25 stores in Romania and their expansion plans continue for 2015-2016 due to increasing demand. As a reaction to local market preferences, L'Oreal recently opened the first store under the premium brand Kiehl's in Romania. Douglas Romania, a subsidiary of retailer Douglas Holding, has reached in May 2015 a number of 18 stores in Romania by opening its new store in the shopping center Mega Mall. Marionnaud Perfumeries Romania already has a network of 30 stores and will continue its expansion in the medium term.

In Poland too, the beauty and care store chains continue their expansion in 2015, after having been adding some 150-170 shops per year during the last 3-4 years. It is estimated that over 200 new stores will be opened in 2015.

The dynamic sales growth through parapharmacies and drugstores is particularly evident in Poland alongside fast-growing chains of leading operators such as Jeronimo Martins (Biedronka discounters and Hebe drugstores) and Rossmann SDP (Rossmann drugstores).

In Hungary also the beauty and personal care demand from the end consumers continues to grow in 2015.  Due to rising incomes, consumers are able to spend more in retail. It is expected that they will increase their spending on beauty and personal care products as well. 

The imports of beauty and skincare products have recorded in Poland:
- almost 214 million EUR in 2011, up by approximately 3% compared to 2010
- approximately 216 million EUR in 2012, up by some 1% compared to 2011
- some 219 million EUR in 2013, up by almost 2% compared to 2012
- over 243 million EUR in 2014, up by around 11% compared to 2013.
  
The imports of beauty and skincare products have recorded in Hungary:
- around 58 million EUR in 2011, up by almost 18% compared to 2010
- almost 60 million EUR in 2012, up by some 3% compared to 2011
- some 87 million EUR in 2013, up by around 46% compared to 2012
- approximately 95 million EUR in 2014, up by some 9% compared to 2013.
  
The imports of beauty and skincare products have recorded in Bulgaria:
- approximately 25 million EUR in 2011, up by almost 5% compared to 2010
- some 24.5 million EUR in 2012, a y/y decrease of some 2%
- around 28.5 million EUR in 2013, up by some 16% compared to 2012
- over 31 million EUR in 2014, up by approximately 10% compared to 2013.
  
The imports of beauty and skincare products have recorded in the Czech
Republic:
- over 110 million EUR in 2011, up by almost 10% compared to 2010
- approximately 119 million EUR in 2012, up by some 8% compared to 2011
- some 125 million EUR in 2013, up by approximately 5% compared to 2012
- around 122 million EUR in 2014, a y/y decrease of over 2%


For tailored market opportunity assessment, product introduction and B2B matchmaking with players in the sector in Romania or other markets in CE and Eastern Europe, feel free to contact us at:
email: europa@frdcenter.ro
tel: +4021 411 1459/60/61


FRD Center provides market research in Eastern Europe and the region, B2B matchmaking in the CEE and SEE, investment and M&A assistance in Romania, in CEE and SEE.

Wednesday, 24 June 2015

Automotive Manufacturing in Romania - H1 2015



The manufacturing of automotive components is a dynamic sector in Romania, benefitting from ongoing foreign investments, an educated and productive labour force and a long tradition of industrial manufacturing, metal working and casting.

Romania is an attractive market for the foreign manufacturers of auto components. The domestic market of auto components is dominated by big foreign companies that have manufacturing facilities in Romania, such as: Continental, Michelin, Autoliv, Takata, Schaeffler, Johnson Controls, Pirelli, Delphi, TRW Automotive, Leoni, Draxlmaier, Yazaki, Daimler etc.

According to the FRD Center research and the Romanian Association of Automotive Components Producers some of the automotive components manufactured in Romania and the respective producers are listed below.

Products
Producers
Chassis
Continental
Uzina Mecanica si Sasiuri Dacia
Trelleborg Automotive
Stelco Romania
Gearboxes
Uzina Mecanica si Sasiuri Daci
Star Transmission
Subansamble Auto
Schaeffler
Gaskets
Fermit
Ronera Rubber
Exhaust pipes and silencers
Twomar New Megaconstruct
Tess Conex
Stelco Romania
Shock absorbers and springs
Compa
Imperial Motor
Steering box components
Compa
Sidem
Steering wheels
Autoliv
Takata
TRW Automotive
Key Safety Systems
Suspension equipment (arms, axles, semi-axles, ball joints)
Componente Auto
Brake systems and components
Mogul Motorparts
Compa
Autonova
Ignition distributors and cable kits
Sinterom
Batteries
Rombat
Caranda Baterii
Bodies and parts
Tess Conex
SILDVB Com
Window glasses
Gerom
Glasscorp
Window frames and body gaskets
Ronera Rubber
VM Comp
4K Services
Fittings, locks and manual window lifts
AKA Automotiv
Seats
Johnson Controls
GIC Group
Martur
Lear
Dashboards and internal trims
Draxlmaier
Chimica
Euro Auto Plastic Systems
GIC Group
ELJ Automotive
Metaplast
Delta Invest
Bumpers
Chimica
GIC Group
Magna
Seatbelts
Autoliv
Takata
Key Safety Systems
Airbags
Autoliv
Takata
GST Automotive Safety Ro
TRW Automotive
Key Safety Systems
Trailer coupling devices, sun visors, fuel tank caps and assembled cable systems
Chimica
GIC Group
Headlamps and light signalling devices
Elba
Tesva
Hella
Windscreen washers and wipers
Compa
Cables
Kromberg & Schubert
Leoni
Draxlmaier
Fujikura
Automotive Complete Systems
Romcab
Delta Rom Technologies
Yazaki
Delphi Packard
Hirschmann
SEWS
Radiators
RAAL
Romradiatoare
Conrad Termic
Filters
Romcarbon
Tyres
Continental
Michelin
Pirelli


For more details about the players, the automotive components the manufacture and their value, for news of the sector developments feel free to consult the latest FRD Center demo report at:


For tailor-made market research and opportunity analysis, as well as B2B matchmaking with players in the emerging markets in Europe, feel free to contact FRD Center team at: email: europa@frdcenter.ro or tel: +4021 411 1459/ 60/ 61

Tuesday, 23 June 2015

Construction works continue to grow by two digits in 2015 in the emerging markets in Europe



In Romania, in the first quarter of 2015 the volume of construction work increased by 13.4% compared to the same period last year. March brought an even higher advance: construction work rose by 47.2% as compared to the previous month. Growth revealed also by capital repair works by 136.8%, by new construction works by 43.1% and work maintenance and repairs by 28.3%.

In Poland, according to preliminary data, in the period of five months of 2015, the number of dwellings for which building permits have been granted amounted to 70045, i.e. by 13.2% more than in corresponding period of 2014 (against an increase by 14.9% the year before). The number of dwellings in which construction has begun increased to 65877, i.e. by 12.2% (against an increase by 23.8% the year before).

In Hungary, in the first four months of 2015, construction output expanded by 9.7% compared to the same period of the previous year. In April, construction output was 10.8% higher than a year ago. Output grew by 4.3% in the main group of construction of buildings and by 16.3% in that of civil engineering works.

Are you interested to enter the or expand in the emerging markets in Europe, such as Romania, Bulgaria, Hungary, Serbia, Poland etc.? 


For tailor-made market research and opportunity analysis, as well as B2B matchmaking with players in the emerging markets in Europe, feel free to contact FRD Center team at: email: europa@frdcenter.ro or tel: +4021 411 1459/ 60/ 61





Wednesday, 10 June 2015

The Romanian Toys Market 2015


The toys and games market is one of the most dynamic sectors in Romania. The main factors that been contributed to the increase of the toys and games sales in the recent years are:

  • economic recovery - Romania has recorded a real GDP growth rate of 2.9% in 2014 and of 3.4% in 2013
  • higher expenditure per child
  • growing offer of toys and games
  • improved access to distribution channels
  • focus of the specialised stores on expansion, special offers and advertising campaigns
  • the growth and expansion of the private Play Locations where also kids' parties are organised

The sales of toys and games in Romania are estimated at approximately 160 million EUR in 2013, up by some 10% compared to 2012.  


There is a strong competition on the Romanian market of toys and games. The market is characterised by the presence of big international brands (such as Lego, Chicco, Disney, Hasbro etc), cheap products coming from Asia and domestically manufactured brands (such as D-Toys, Burak, Noriel etc).

For other dynamics and players on the market of toys in Romania, feel free to consult and download the FRD Center DEMO report at 

Are you interested to enter the Romanian market? The other emerging markets in Europe, such as Bulgaria, Hungary, Serbia, Poland etc.? Feel free to contact me for more details at europa@frdcenter.ro and / or tel: +4021 4111459/ 60/ 61 

Wednesday, 3 June 2015

Energy Efficiency in Buildings in Romania 2015

In Romania, the volume of construction work in 2014 increased by 13.4% year-on-year. In 2015, the growing trend is expected to continue.  

According to the National Institute of Statistics, the following numbers of construction permits have been released in the first quarter of 2015 in Romania:
-          7,176 construction permits for residential buildings (up by 3% compared to the first quarter of 2014)
-          54 construction permits for administrative buildings (up by 10% compared to the first quarter of 2014)
-          1,798 construction permits for other buildings (up by 28% compared to the first quarter of 2014)


37,672 construction permits for residential buildings and 234 construction permits for administrative buildings have been released in 2014 in Romania, according to the National Institute of Statistics. Furthermore, 6,696 construction permits for other buildings have been released in Romania in 2014, up by 12% compared to 2013. 

The improvement of the energy efficiency, including of the buildings, is a strategic goal of the national energy policy in Romania.
  
Stimulating investments in the energy efficiency field as well as adopting laws that are stable, predictable, transparent and easy to apply are expected to help attract major investments in this sector and develop sustainable businesses.

Most developers are currently investing in smart buildings with modern HVAC systems. 
Some recent projects with integrated BMS are:
-          Amera Tower in Cluj-Napoca
-          Hermes Business Campus Bucharest
-          Hypermarket Cora Constanta
-          Arion Green Bucharest
-          RC Office Park Pitesti
-          Floreasca Park Bucharest
-          City Business Centre Timisoara 


For more details feel free to consult and download the FRD Center DEMO report "Energy Efficiency in Buildings in Romania 2015" at 

For tailor-made market research and opportunity analysis, as well as B2B matchmaking with players in the emerging markets in Europe, feel free to contact FRD Center team at: 
email: europa@frdcenter.ro or tel: +4021 411 1459/ 60/ 61