The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.

The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia.
The emerging markets in CE, SE and Eastern Europe include Romania, Poland, Hungary, Turkey, Serbia, Lithuania.

Thursday, 29 January 2015

The Mining Industry in Romania


According to FRD Center analysis, the mining industry is an important industrial sector in Romania. It actively supports the country’s economic development by providing a variety of mineral products.

Romania has deposits of lignite, pit coal, hard coal, anthracite, gold and silver ore, poly-metallic ore, copper, salt and non-metallic substances. The country has exploitable lignite mineral resources of approximately 3.3 billion tonnes and exploitable pit coal mineral resources of some 600 million tonnes.

In the first nine months of 2014, the turnover in the mining and quarrying industry in Romania has increased by 7.6% compared to the similar period of 2013.

According to NIS, the production in the Romanian mining sector in 2013 has recorded the following volumes:

  • mined coal: approx. 26 million tonnes
  • mined lignite: approx. 24 million tonnes
  • mined hard coal: approx. 1.9 million tonnes

CE Oltenia (Oltenia Energy Complex) is the leader on the Romanian lignite market, ensuring 95% of the domestic lignite production.

Controlled by the Ministry of Economy, CE Oltenia is specialised in the lignite extraction and the production of electricity and heat based on lignite. It has recorded a lignite production of approximately 23 million tonnes in 2013. CE Oltenia has recorded the net turnover of 600 million EUR in 2013, up by 20% compared to 2012.

In the past three years, CE Oltenia has made environmental investments of over 300 million EUR. For the next period, CE Oltenia plans to rehabilitate and modernise its mining equipment.

The imports of the self-propelled coal or rock cutters and tunnelling machinery in Romania have recorded approximately 200 thousand EUR in 2013, up by some 23% compared to 2012.

In 2013, the Romanian imports of other self-propelled boring or sinking machinery have registered over 2.5 million EUR and the imports of other boring or sinking machinery approximately 4 million EUR.

Currently a good number of mine pits are undergoing a process of land filling and reclamation after being closed. During the last years, approximately 550 mines have been closed in Romania. At present, many mines are interested in using modern technology for removing hazardous materials and recovering valuable recyclable materials - one example is CE Hunedoara (Hunedoara Energy Complex), specialised in the pit coal extraction.

Should you be interested in detailed market research or market opportunities assessment, feel free to contact our team at:
email: europa@frdcenter.ro
tel: +4021 411 1459/60/61

FRD Center provides market research in Eastern Europe and the region, B2B matchmaking in the CE Europe and SEE, M&A assistance in Romania, in CEE and SEE, in the Emerging Markets in Europe.

Wednesday, 28 January 2015

Agricultural Machinery Manufacturing and Imports in Romania


The contribution of agriculture, forestry and fishing to the nominal value of the GDP in Romania was of 5.6% in 2013.

Romania has a territory of 23.8 million hectares, out of which an agricultural area of some 14.7 million hectares. The agricultural sector has significant growing potential in Romania. There are approximately 3.9 million agricultural holdings in Romania, with the average surface of 3.4 hectares each.

Maschio Gaspardo Romania, part of the Italian Group Maschio Gaspardo, is a significant manufacturer of agricultural machinery on the domestic market. The company has opened its plant in Arad county in 2003. Maschio Gaspardo Romania has recorded a net turnover of 31 million EUR in 2013, up by 24% compared to 2012. During the period 2014 – 2018, Maschio Gaspardo plans to expand its Romanian plant with 10,000 sqm.

Other local producers of agricultural machinery and farm equipment in Romania are: Mecanica Ceahlau, IRUM and MAT Craiova.

The offer of agricultural machinery in Romania is diversified and the market is dominated by imported brands, such as: New Holland, John Deere, Kuhn, Claas, Fendt, Massey Ferguson, Geringhoff, Horsch, Case, Hardi, JCB, Vatra, Pottinger, Hydrac, Fella, Lemken, Knoche, Rauch etc.


The imports of tractors in Romania have recorded over 350 million EUR in 2013, up by approximately 4% compared to 2012. Furthermore, the Romanian imports of agricultural, horticultural or forestry machinery for soil preparation or cultivation have registered approximately 100 million EUR in 2013.

For specific market opportunities in the Agricultural Equipment sector in Romania, direct contact with the specialised importer-distributors or access to the market, feel free to contact the FRD Center team at

email: europa@frdcenter.ro
tel: +4021 411 1459 / 60 / 61

FRD Center provides market research in Eastern Europe and the region, B2B matchmaking in the CE Europe and SEE, M&A assistance in Romania, in CEE and SEE, in the Emerging Markets in Europe.

Tuesday, 20 January 2015

Business Process Outsourcing (BPO) and Contact Center Sector in Romania


Romania is ranked 2nd in Europe and 9th globally as preferred destination for business services. The business services sector is a growing industry in Romania.

The Romanian market of outsourcing and support services is estimated at over 1.5 billion EUR. The outsourcing and shared services sector in Romania has recorded annual growth of over 10% in 2012 and 2013. According to market players, the Romanian market of Contact Center was estimated at approximately 200 million EUR in 2012, with an average annual growth rate of 10 – 15% in the past years. It is likely that the growing trend will continue.

The majority of BPO players in Romania provide services such as: Finance & Accounting, Procurement, HR, Customer Support, Order Administration, IT, Logistics, Call Center, Research & Analytics, Legal and other services.

Some of the main providers of call center services in Romania are: Genpact, Computer Generated Solutions, Accenture, Comdata, Webhelp, Wipro Technologies, Arvato or Sykes.

Genpact has entered the Romanian market in 2005. At present, it has two operating hubs in Romania, located in Bucharest and Cluj Napoca, with a total number of approximately 2,300 employees. Genpact Romania offers services in the following languages: English, French, German, Italian, Spanish, Dutch, Portuguese, Swedish, Norwegian, Danish, Finnish, Greek, Turkish, Hungarian, Polish or Bulgarian.

Genpact Romania has over 40 clients, in the sectors of telecommunications, financial & banking, insurance, utilities, pharmaceuticals & healthcare, consumer goods, IT, HR, retail etc. Some examples of its clients are: GSK, Hitachi, Credit Agricole CIB and Nestle. In 2013, Genpact Romania has recorded a net turnover of over 71 million EUR.

It is estimated that the players in the BPO sector in Romania will focus during the next years on the stabilisation and the optimisation of their current activities and also on the extension of their activities (new customers and new activities).

The number of the headcount in the Romanian business services sector is forecasted to exceed 22,000 by the end of 2016, compared to some 20,000 at present.

New fiscal and legislative changes are expected to support the growth of the Romanian outsourcing market in the future.

During the next years, over 65% of the organisations in Romania forecast to increase the use of the outsourcing and shared services.


According to Colliers International, Romania is one of the favourite destinations of the outsourcing & offshoring companies in Central and Eastern Europe. Only 30% of the top 100 outsourcing & offshoring companies at the global level are present in the Central and Eastern Europe, this representing a big opportunity to attract the rest of 70% of these companies in the next years.

For additional details, tailored market research and liaison with BPO players in Romania, feel free to contact our team at 
email: europa@frdcenter.ro
tel: +4021 4111459/60/61

Thursday, 15 January 2015

Electrical Motors and Electrical Switchboards Manufacturing in Romania


The production of electrical motors has a long tradition in Romania. In the last years, the domestic production of electrical motors has been developing and adapting to new needs based on the market dynamics.

According to FRD Center sector analysis, there are over 60 manufacturers of electrical motors, generators and transformers in Romania with a cumulated net turnover of over 200 million EUR in 2012.

Some manufacturers of electrical motors in Romania are presented below:
  • Ana Imep manufactures electric motors for white appliances. The company’s main market is represented by the European Union. Ana Imep has reported a net turnover of approximately 15 million EUR in 2013. The company has over 300 employees.
  • UMEB manufactures electrical motors and generators. The company has clients in the mining, chemical, petrochemical, food, textile, metallurgical, construction materials, wood exploitation, processing sectors. UMEB exports approximately 60% of its motor production to Italy, Germany, Finland, Spain, UK etc. UMEB has recorded a net turnover of over 8 million EUR in 2013, up by 14% compared to the previous year. The firm has a team of approximately 250 employees.
  • Bega Electromotor, part of the Bega Group, manufactures three-phase electric motors, single-phase electric motors, electric motors for lifting equipment, motors for washing machines, special electric motors and pumps. The majority of the company’s production is exported. Bega Electromotor has registered in 2013 the net turnover of 1.2 million EUR. The company has some 60 employees.
There are approximately 130 companies specialised in the manufacturing of electricity distribution and control apparatus in Romania, with a cumulated net turnover of some 420 million EUR in 2012.

Some significant manufacturers of low and medium voltage switchboards in Romania are:
  • Electro Alfa International produces low and medium voltage switchboards, power distribution and metering equipment, control panels, metallic structures etc. Some of its main clients are: ArcelorMittal, Mechel, Lukoil, OMV Petrom, Oltchim, Daewoo-Mangalia Heavy Industries, CEZ, Enel etc. The company has recorded a net turnover of almost 35 million EUR in 2013.
  • Established in 1996, Electro Sistem produces low and medium voltage switchboards, compact transformers, separators, accessories etc. Some of the company’s main clients are: ArcelorMittal, OMV, Romenergo, Eurobusiness Industrial Park in Oradea, Kaufland etc. Electro Sistem has recorded in 2013 a net turnover of almost 25 million EUR, up by 45% compared to the previous year. The company has over 250 employees.
  • Set up in 1970, Electrotel manufactures low and medium voltage switchboards and automation panels. Electrotel has production spaces of 40,000 sqm and aproximately 450 employees. In 2013, the company has exported 82% of its production to countries in Europe, Middle East, Asia, Africa, North America, South America and Australia. Some of its main clients are: Alstom Grid, Schneider, Siemens, OMV, Enel, E-On, Holcim, Air Liquide etc. Electrotel has recorded a net turnover of almost ten million EUR in 2013, a level similar with the one registered in 2012.
For tailored market opportunity assessment and B2B matchmaking with players in the sector in Romania or other markets in CE and Eastern Europe, feel free to contact us at:
email: europa@frdcenter.ro
tel: +4021 411 1459/60/61

FRD Center provides market research in Eastern Europe and the region, B2B matchmaking in the CE Europe and SEE, M&A assistance in Romania, in CEE and SEE, in the Emerging Markets in Europe.


Food production and imports of food-related machinery in Romania


According to the FRD Center analysis, in Romania, there are over 700 producers of meat and meat products, over 30 companies specialised in the fish processing, approximately 500 processers of milk and dairy products and over 250 companies specialised in fruit and vegetable processing.

According to the NIS, in October 2014 compared to September 2014, production of food in Romania has increased by 14.2%.

In September 2014 compared to September 2013, the carcass weights of the slaughtered animals in Romania have recorded the following increases:
  • cattle: 1.7%
  • pigs: 10.3%
  • sheep and goats: 2.4%
  • poultry: 14.4%
Some of the most important producers of meat and meat products in Romania are: Scandia Food, Unicarm, Agricola Bacau Group, Caroli Foods or Cris-Tim Group.

Scandia Food is the leader on the Romanian market of canned meat. The company produces the following brands: Scandia Sibiu, Bucegi, Via, Sadu. Scandia Food exports its products in over 60 countries, such as: Italy, Spain, Germany, Canada, UK, Greece or Cyprus. In 2013, Scandia Food has recorded a turnover of 46 million EUR, up by 3% compared to 2012.

In the first nine months of 2014, the quantity of the cow milk collected by the processing units in Romania has registered an increase by 15.5% compared to the same period of 2013.

In the first nine months of 2014 compared to the similar period of the previous year, production increases have been recorded for the following categories of milk products:
  • drinking milk: 16.8%
  • cream: 12.6%,
  • butter: 8.6%
  • cheese products: 8.3%
  • acidified milk (yogurt, drinking yogurt, curd): 4.6%
The most important producers of canned foods in Romania are: Scandia Food (meat, ready meals), Mandy Foods (meat, fruits, vegetables, ready meals), Orkla Foods (meat, ready meals), Contec Foods (fruit, vegetables), MGC Topoloveni (fruit, vegetables), Fabrica de Conserve Raureni (fruit, vegetables).

In the first nine months of 2014, the CIF imports of food products and live animals in Romania have recorded approximately three billion EUR.

The imports of machinery for the preparation of meat or poultry in Romania have recorded approximately ten million EUR in 2013, up by some 15% compared to 2012.

Furthermore, the Romanian imports of machinery for the industrial preparation or manufacture of food or drink (other than machinery for the extraction or preparation of animal or fixed vegetable fats or oils) have reached almost 61 million EUR in 2013.

For tailor-made sector data and B2B matchmaking with players in the food production sector in Romania, feel free to contact the FRD Center at:
email: europa@frdcenter.ro
tel: +4021 411 1459/60/61


FRD Center provides market research in Eastern Europe and the region, B2B matchmaking in the CE Europe and SEE, M&A assistance in Romania, in CEE and SEE, in the Emerging Markets in Europe.

Tuesday, 13 January 2015

Machine-tools in Romania

During the recent years, industrial manufacturing in Romania has registered continuous growth. It represents one of the main sectors of opportunity in the region due to low cost labour market, availability of resources and facilities as well as of proximity to end-user / buyer.
In 2013, the value of the Romanian imports of machine-tools has been four times higher than the value of the exports of machine-tools produced in Romania.
The Romanian imports of machine tools have recorded over 180 million EUR in 2013, out of which:
  • imports of machining centres, unit construction machines (single station) and multi-station transfer machines, for working metal: approx. 50 million EUR
  • imports of lathes (including turning centres) for removing metal: over 32 million EUR
  • imports of machine tools (including way-type unit head machines) for drilling, boring, milling, threading or tapping by removing metal, other than lathes: over 17 million EUR
  • imports of machine tools for deburring, sharpening, grinding, honing, lapping, polishing or otherwise finishing metal or cermets by means of grinding stones, abrasives or polishing products, other than gear cutting, gear grinding or gear finishing machines: approx. 24 million EUR
  • imports of machine tools for planing, shaping, slotting, broaching, gear cutting, gear grinding or gear finishing, sawing, cutting-off and other machine tools working by removing metal or cermets: approx. 18 million EUR
  • imports of machine tools (including presses) for working metal by forging, hammering or die-stamping; machine tools (including presses) for working metal by bending, folding, straightening, flattening, shearing, punching or notching, presses for working metal or metal carbides: over 41 million EUR
For tailor-made sector data and B2B matchmaking with players in the industrial sector in Romania, feel free to contact the FRD Center team at:
email: europa@frdcenter.ro
tel: +4021 411 1459/60/61
FRD Center provides market research in Eastern Europe and the region, B2B matchmaking in the CE Europe and SEE, M&A assistance in Romania, in CEE and SEE, in the Emerging Markets in Europe.

Monday, 12 January 2015

Pharmaceuticals production in Romania


Pharma production in Romania is a dynamic sector. According to official statistic data, in October 2014 compared to October 2013, the manufacturing of basic pharmaceutical products and pharmaceutical preparations in Romania has increased by 16.8%.

In the first nine months of 2014, the value of the new orders index in the manufacturing of basic pharmaceutical products and pharmaceutical preparations in Romania has increased slightly compared to the first nine months of 2013.

In Romania, there are over 120 manufacturers of pharmaceutical products with a cumulated net turnover of over 600 million EUR in 2012. Some of the main ones are: Terapia Ranbaxy, Zentiva, Antibiotice, Sandoz or Gedeon Richter.

Antibiotice, controlled by the Ministry of Health, is a significant pharmaceuticals player and the largest OTC producer in Romania. The company has in its portfolio approximately 140 drugs that cover a wide range of therapeutic areas (mainly for cardiovascular, anti-infectious and central nervous system). In the first semester of 2014 compared to the similar period of 2013, Antibiotice has recorded a sales increase of 6%. Antibiotice has registered in 2013 a net turnover of 72 million EUR, up by over 5% compared to 2012. The company is listed on the Bucharest Stock Exchange and has some 1,500 employees.

Other independent OTC producers in Romania are: Fiterman Farma, Bio Eel, Slavia Pharm, Biofarm, Arena Group or Magistra C&C.

Some examples of recent or in-progress investments and developments in the sector of the pharmaceuticals manufacturing in Romania are:


  • Antibiotice invests ten million EUR, during the period 2014 - 2016, in a new production unit of ointments and suppositories in Iasi. The company plans to invest some 40 million EUR in the next six years to increase the production facilities and to develop new pharmaceutical products.
  • Terapia Ranbaxy, the local subsidiary of Ranbaxy Laboratories, has launched seven new non-prescription drugs and, as a result, its sales have increased by 9.5% in the first six months of 2014 compared to the same period of 2013. Terapia Ranbaxy produces drugs in the cardiovascular, central nervous system, anti-infective, gastrointestinal and musculoskeletal segments. Terapia Ranbaxy has reported a net profit of almost 25 million EUR in 2013, up by approximately 14% compared to 2012.
  • Pfizer invests approximately four million EUR in the packaging line of its manufacturing unit of supplements located in Cluj Napoca. The works are expected to be finalised in 2015. At present, the unit has the packaging capacity of six million boxes per year.
In case you are interested to contact local producers or you are interested in more details about the sector, feel free to contact our team at:
email: europa@frdcenter.ro
tel: +4021 411 1459 / 60 / 61

Thursday, 8 January 2015

Grape and Wine Production in Romania


Romania has a considerable production of grapes. The total area cultivated with vines in Romania in 2013 has been of approximately 180,000 hectares in various regions known for their wine production such as: Podisul Transilvaniei, Dealurile Moldovei, Dealurile Munteniei & Olteniei, Dealurile Banatului, Dealurile Crisanei & Maramuresului, Colinele Dobrogei and Terasele Dunarii.

The production of grapes in Romania has recorded 950,000 tonnes in 2013, up by 27% compared to 2012.

The main noble varieties of grapes cultivated in 2013 in Romania have been:
a) local varieties: Feteasca Regala, Feteasca Alba, Babeasca Neagra, Rosioara, Feteasca Neagra
b) international varieties: Riesling Italian, Aligote, Cabernet Sauvignon, Sauvignon, Muscat Ottonel, Merlot.

The wine production in Romania has recorded approximately 5.1 million hectolitres in 2013, up by 55% compared with 2012. Out of the total production of noble wines in Romania in 2013, white wines have represented 71%, red wines 27% and rosé wines 2%.

There are approximately 200 wine producers in Romania. The main grape growers and wine producers on the domestic market are: Murfatlar, Cotnari, Jidvei, Vincon and Tohani.

Murfatlar has over 3,000 hectares of vineyards, located in the SE region of Romania. It produces the following brands of wines: Rai de Murfatlar, Zestrea Murfatlar, Sec de Murfatlar, Conu Alecu, La Racoare, Trei Hectare, Lacrima lui Ovidiu, Ferma Noua, Arezan, Mugur de Vita, Premiat, Zaraza, Taina de Murfatlar. The company exports its wines to countries such as: USA, Israel, Italy, Spain, UK, Poland, China, Russia etc. Murfatlar has its own network of stores - Crama Murfatlar. In 2013, Murfatlar has recorded a net turnover of almost 30 million EUR and approximately 200 employees.

Through the National Support Programme 2014 - 2018, the annual amount of the EU financial support to Romanian producers in the wine sector is 47.7 million EUR. The measures included in the programme are: Restructuring and conversion of vineyards; Wine promotion; Harvest insurance; Investments, Product distillation.

Through the National Support Programme 2009 - 2013, Romania has absorbed 100% of the available EU funds. Much of this funding has been used to modernise production equipment and storage facilities, mainly using imported units, installations and equipment.

Romania imports machinery for grape and wine production from Italy, France, Austria, China, Germany etc.

As an example, the Romanian imports of mechanical appliances for projecting, dispersing or spraying liquids or powders for agricultural or horticultural sectors have registered almost 28 million EUR in 2013, up by some 20% compared to 2012.



Opportunities: EQUIPMENT, MACHINERY, TECHNOLOGY, KNOW-HOW, QUALITY CONTROL, PACKAGING, STORAGE, RETAIL, MERCHANDASING, EU FINANCING

For more details about this sector, B2B liaison with local players as well as for tailored market research, feel free to contact the FRD Center team at europa@frdcenter.ro or +4021 411 1459 / 60 / 61



Wednesday, 7 January 2015

Industrial manufacturing in Romania - growth and opportunity

During the recent years, industrial manufacturing in Romania has registered continuous growth. It represents one of the main sectors of opportunity in the region due to low cost labour market, availability of resources and facilities as well as of proximity to end-user / buyer.
According to the National Institute of Statistics, in the first nine months of 2014 compared to the similar period of 2013, the industrial production in Romanian has increased by 7.4% as gross series and by 8.5% as series adjusted by number of working days and seasonality. The growth as gross series has been recorded mainly due to the increase of the manufacturing sector (+8.8%).
By main industrial groups, in the first nine months of 2014 compared to the same period of 2013, increases as gross series have been recorded by the following industries:
  • capital goods industry: +13.4%
  • consumer durables industry: +8.2%
  • intermediate goods industry: +4.6%
  • consumer non-durables industry: +4.4%
The industrial new orders in Romania have increased by 6.8% in nominal terms in the first nine months of 2014 compared to the first nine months of 2013.
In 2013, the industrial sector had the biggest percentage in the GDP structure in Romania, of 30%. During the recent economic crisis period, the industrial manufacturing has been the main driver of the Romanian economy.
Some of the most dynamic sectors of industrial manufacturing in Romania are:
  • Automotive components manufacturing
  • Machine tools manufacturing
  • Electrical motors manufacturing
  • Mining equipment manufacturing
  • Oil & gas extraction equipment manufacturing
  • Rolling stock manufacturing
For specific info regarding manufacturers in Romania or B2B opportunities with local suppliers, feel free to contact us at europa@frdcenter.ro or +4021 4111459/60/61